Let’s talk about image.

I regularly share advice on how to build your personal brand and your personal style, but this time let’s talk about the ‘superficial’ stuff- image.

Image is all about perception. How you are perceived by your peers, by your colleagues, or by a random person on the street. In the instant they see you, whether it’s for the first time or for the thousandth time, they form an opinion based on how you look. We all know that, that’s not new.

What people don’t realize is the power of your image. Because image is superficial in nature, you can change it. Don’t be afraid to add more depth. You ...