Introducing Style Ivy

This week we have some news – BIG news! L Squared Style had just launched the next phase of our business.  This new venture called Style Ivy.   Some of you may have seen previews on social media or maybe you’ve heard rumours through the grapevine. Well, rumour no more. It’s official. Come January 2016 Style Ivy will be available online! First, we want to make sure you know what it’s all about: Style Ivy has been something I’ve been working on for three years now.  It’s all about one thing- personal style. That’s it. We want to empower you to know that style is more than making fashion choices, it extends beyond your wardrobe. Style can make you not only look great, but feel great too! With Style Ivy, we put those tools in your hands. Each day, I work one-on-one with clients and well as train various size teams. Both groups hire me for this personalized service of better understanding their image and what they can do to improve what they share with the world each day.  It’s a premium service. It’s worth it. Ask those who work with me. On the Style Ivy platform, our first e-course is called Style Foundations.  This is an online course that will take you through a journey to discover your own style. In this course there are lessons, videos and, yes, homework. The homework at the end of each lesson is to help you further understand your style goals and personal goals. How does this differ from L Squared Style? Well Style Foundations allows you to go through this style overhaul at a slower pace of two lessons a week and gives you the time to reflect on what you want from your clothing choices. Also, Style Foundations is accessible to anyone, any where and at any time.  It democratizes the services I offer to anyone who is interested in personal/professional development . On that note – Christmas is coming up. If you have someone in your life who fits the description, think about getting Style Foundations for them. It could be just what they need to start the new year with a bang!     Style Ivy. Don’t just think about it. Do it. This is your time. Check us out on Facebook (Style Ivy) or on Twitter and Instagram – @yourstyleivy.

Stumped by Style: Day to day casual attire

Unless you’ve been living under a rock a couple of months ago, you must have seen this hilarious video on wearing activewear. I love the “never exercising in my activewear” line. In this edition of Stumped by Style, we’re taking a look at one of the most common problems I hear from you – how to build a casual outfit that doesn’t involve a single hoodie, stretchy gym pant or running shoe. We’ve gone to LOFT to pull together this look – just for you. Check it. » Check out the whole video here. Hit me up with your questions on casual attire- on Facebook or Twitter. I know you have them. To see some of our other Stumped by Style posts, click here.

Stumped by Style? At Floc Boutique

This week’s edition Stumped by Style capably covers another burning fashion question. This time, I visited Floc Boutique in Edmonton to talk about trouser jeans, and how to wear them for both casual and professional occasions. Many people don’t fully utilize the trouser-jean look and don’t realize how they can pull off this look at the office, as well as on the weekend. With the right colour and pattern, you can dress up these trouser jeans with a blazer and nice shirt, or with more casual clothing to make the outfit comfy for the weekends. » Check out the whole video here. What do you think of these outfits? How would you wear these trouser jeans? Tell us on our L Squared Style page on Facebook or Twitter.