I have great news to share with you. Many of you have asked what the experience is like working with a style and personal branding consultant so we decided to “demystify” things.  What fun! In this inaugural post for Client Spotlight, we’re featuring Amy M.  Amy is one of L Squared Style’s clients who has told us many times that “you’ve changed my life!”  To be honest, she has a strong sense of style.  All she needed was a bit of coaching to understanding what cuts and colours of garments were best for her. Enough from me.  Let’s hear from Amy. Why did you originally reach out and contact L Squared Style?  I knew I had a lot of great pieces in my closet but I was stuck in a fashion rut. My Mom (and shopping partner in crime) was constantly telling me that I needed to wear colour and pattern but I was slightly terrified at the thought of wearing anything other than a solid black or grey. I had a lot of fantastic shoes and accessories but felt I could only wear them with solid black or, on a really adventurous day, black & white. I was also having a tough time transitioning into my “ahem” late 30’s. One thing I really struggled with was casual clothing. I went from office appropriate wear to yoga pants, there was nothing in between. And I don’t even do yoga! What were your initial thoughts once you had your first discussion with Lazina? I thought Lazina was really friendly, professional and fun. She was well organized, which I really appreciated! I loved the questionnaire she sent before the closet consultation. It asked all the right questions and really made me feel like she understood what I was after and what I most wanted from the experience. What was the style coaching experience like for you?  There’s a few things I’d say: The closet consultation alone was brilliant. Lazina highlighted the good and the not so good pieces in my wardrobe and showed me how to re-love pieces I already owned by taking them to a tailor and making some small changes. I had a green blazer in my closet I had for probably 5 years and wore only a couple times. She showed me how to take up the sleeves to a ¾ length, move a button and shorten it and now I wear it all the time! The other thing that was life changing was when I was talking about my struggle with casual clothing as Lazina was looking through my mountains of t-shirts and jeans. She looked at me and said “You aren’t a t-shirt and jeans girl, so why are you trying so hard to be one?” LIGHTBULB MOMENT! I discovered my casual style, which was a maxi dress and denim jacket or trouser jeans, a button up shirt and a blazer…all things I already owned! I loved the tip sheet that was sent after the closet consult as well as the photos that were included. This

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